![]() The case should be rather durable, with is 200 meters of water resistance and sapphire crystal. This GMT movement is essentially a base ETA 2893-2 automatic with a TAG Heuer custom automatic rotor. Inside of the TAG Heuer Formula 1 GMT watch is their Calibre 7 automatic movement. Also note the new crown design that the GMT and chronograph versions of the new Formula 1 models have. An interesting detail that most people will miss is the fact that the TAG Heuer brand logo is done in black and white, whereas it is often fully colored (green and red) on many (but not all) of the Formula 1 watch dials. Like the Rolex, the GMT hand is mostly blue and is legible, but does not overpower the dial. The applied hour markers are painted with lume, and the hands are well-sized. TAG Heuer did a good job with the dial that mixes Formula 1 and TAG Heuer brand identity with legibility. Mostly brushed, the case and bracelet have a decidedly sober and sporty theme to them. As mentioned above, the steel case is 41mm wide but wears large, given the tonneau-style (barrel-shaped) case. The bezel of the TAG Heuer Formula 1 GMT happens to be aluminum. Let’s just say that the two watches aren’t exactly neck-in-neck competitors, but it is a good idea to know how and when watchmakers “give design compliments” to one another. While the TAG Heuer Formula 1 GMT doesn’t have the fancy two-tone ceramic bezel as the Rolex GMT-Master II Day/Night, it does cost about $7,000 less. TAG Heuer did it gracefully and retained the Formula 1 DNA, as well as that Autavia-style case that the new Formula 1 watches have. Rolex is the subject of a lot of homaging, so I don’t think they will mind. Allow me to broach the obvious issue that TAG Heuer was clearly influenced by the 2013 Rolex GMT-Master II BLNR (hands-on here), with its two-tone blue and black ceramic bezel. ![]() Consumers really just need to decide whether or not they are more comfortable with a sportier timepiece or something a bit more elegant (as is the case with that particular Carrera model). ![]() ![]() They each share the same movement and are both 41mm wide in size. In a sense, the Formula 1 GMT lives next to the TAG Heuer Carrera Dual Time which is a dressier GMT watch that will probably be priced a bit more than the Formula 1 GMT. Attractive and of course familiar in design, the question still remains whether or not TAG Heuer should even be focusing on automatic watches in the Formula 1 product family. The final mechanical model is the TAG Heuer Formula 1 GMT ref. I recently discussed the new automatic three-hand and chronograph models in the 2014 TAG Heuer Formula 1 collection here. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.Ĭapturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.Toward the end of 2014, TAG Heuer will release one final new Formula 1 watch as part of its recent design overhaul of the Formula 1 collection. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.įor 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. TAG Heuer products are available online on the watchmaker’s website, select countries and in 160 boutiques and 3,500 points of sale worldwide. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. ![]()
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